Platforms and data: or, why Google+ needs Hootsuite
We’re quickly approaching Google+‘s first birthday, and the search giant’s social media platform has found a core audience, but it has never caught on to the extent that Google hoped or the tech media hyped early on. That core group of tech enthusiasts has certainly put it to good use, with voices like Tim O’Reilly finding an even broader audience and a medium that suits him well.
For most of the population, though, Google+ was a novelty that never went anywhere. Read on, intrepid explorer →