I recently installed some search engine optimization plugins on the WordPress back end of this site. In the main, these are fairly simple tools with straightforward benefits. However, even in the first day of having them installed on my site, I recognized that there are some significant potential pitfalls in even having these tools present on my site. When every post has beneath it a tool evaluating the search engine efficiency of a given post, there is a significant danger of writing content to the search engines, instead of writing content to your audience. Read on, intrepid explorer →