A friend and fellow web designer and developer (indeed, someone who gets to do a lot more front-end design) recently asked me,

Chris—what do you think of “responsive” layouts? I’m not a big fan. In theory, it’s a good idea. But it makes it difficult for ad placement, and in practice, I don’t know that anyone really needs five different “views” for a site based on browser width/height.

So, some thoughts from a guy who’s done a lot of reading, a lot of watching, and – alas – a lot less actual implementation than he’d like in the last year. (In other words: take these words with a grain of salt; they’re observations on watching others in the process as much as they are born of my own experience.)

I think responsive design is a great idea, but it has to be done carefully and thoughtfully, especially when considering ad placement. Read on, intrepid explorer →