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Topic: “jerk moves”

Don’t Sell (Out)

Today, it came to my attention that Avid, maker of various audio and video processing tools – tools you’ve heard of if you’re in those industries, high profile names like Pro Tools – has closed down the main office responsible for developing Sibelius and sourced the development to a team in the Ukraine.

Nothing against the Ukrainians, but shutting down the London development office responsible for nearly two decades and replacing it with a team a third its size does not bode well for future development.

Box art for Sibelius 7

This came out in as underhanded a way as possible, with the sorts of PR doublespeak and carefully prepared press releases I’ve come to expect from large corporations. Avid’s statements indicated that they were consolidating their engineering efforts in order to save money. Since Sibelius seems to be quite profitable, it’s clear that Avid is choosing to bleed the product to support its other goals. This move, in other words, reeks of bean-counting trumping any love of product or any real concern for the customers that have invested in Sibelius over the last several decades – invested more than money. Read on, intrepid explorer →