A fascinating story from Forbes, on how one man has done the seemingly impossible – built a successful independent bookstore in the age of Amazon. (As a side note, I find I’m increasingly impressed by the reporting coming out of Forbes. Perhaps they just hadn’t been on my radar, but in the last three months I’ve read a number of outstandingly insightful pieces there on issues from this one on the Harvard Book Store to several on Mass Effect 3.)
A former technology executive with a passion for reading and books, Jeff saw – like everyone else – that the digitization of content was destroying the neighborhood bookstore.
Imagine for a moment what it would feel like if people walked into your company and used the lobby to call your competitors and buy their products. That’s standard consumer behavior in a bookstore. People browse, find a book they like, pull out their smart phone, and order online.
Making an intuitive leap, Jeff wondered if the opposite could be true?
The Man Who Took on Amazon and Saved a Bookstore →